Plateno Group just announced a rapid expansion in Europe at the Expo Real meetup last week. Of the movements planned for the coming months, the introduction of the PAI Hotels brand is potentially the most impactful for independents and small chains. Highly attractive to Chinese travelers, the PAI value incentives are accentuated by a vast loyalty network, as well as access to the most modern distribution systems. Running in parallel to our 7 Days Premium brand, PAI Hotels fills yet another niche in Europe not previously attended.
With the offer for hotels to join this progressive group with stunning ease, the group enables hoteliers to attract more guests, and to glean better occupancy and ROI. We have also ramped up our efforts to rapidly extend the 7 Days Premium brand with the announcements of new hotels in Berlin, Munich, Leipzig, and Venice. These news hotels join the two already in operation in Linz and Salzburg, Austria. Roland Paar, Regional Vice President Plateno Europe, had this to say about the Munich opportunity to Hotel-Online:
“Being one of the strongest trade fair cities in Germany, with over 1,5 million residents, and a dynamically-growing corporate market, Munich is a great opportunity for Plateno Group. We are planning further projects in this fascinating city.”
With regard to PAI and flexibility, even if hotels do not want to rebrand as PAI Hotels, they can still have access to the Chinese market via Plateno Connect, a signature suite of services by Plateno Group that gives visibility and promotion on the world’s biggest outbound travel market.
Meanwhile, the Leipzig/ Halle Airport project is vast potential locally, and when looked at as a “template” for future expansion. Leipzig / Halle is emblematic of European airports with broad collaborations worldwide. Of particular interest is the airport’s connection with the Chinese Shenzhen Airport Group, the Shanghai Airport Authority, and the Henan Province Airport Group, and other partners on four continents. The fundamentals of Plateno Group strategies are not just based in China-Europe conduit, but to emerging markets like Russia, the CIS, and BRICs nations via the Leipzig–Halle Logistics Network, as an example.
At the local level, the Leipzig/Halle Logistics Network connects over 100 entities in logistics in the Leipzig urban region including; business promoters, infrastructure providers, local public authorities and local universities. So in total, Plateno Group aims to become a key value in this rapidly growing international network of players. Complex as these collaborations may seem, providing collective value for travelers is the core objective. Upcoming news from Plateno Group and Plateno Connect will show even great end user potential. Stay tuned.